By answering questions and queries on LinkedIn, you are demonstrating your in-depth knowledge regarding your industry. LinkedIn allows you to generate leads through personal techniques such as identifying potential leads through networking through various communities, answering questions and advising people within your network. You can get to know top industry leaders and associate yourself and your business with highly credible figures. This makes it easier than ever to research companies and build relationships with the people you need direct contact with. LinkedIn, as a professional network, gives you access to a host of people to introduce yourself to – some who you have never had access to contact before. Create a LinkedIn personal profile and company page This high-quality link from your LinkedIn profile to your website will likely help you reach higher in results pages on Google. LinkedIn profiles are highly authoritative within Google, meaning they have a positive impact on your search engine optimisation ( SEO). This is great for making business connections and for giving potential clients an introduction of your brand’s ethos rather than just the product or service you are offering. LinkedIn is one of the only social media platforms which focuses on the people behind the brand more than the product itself. Your LinkedIn business profile is another route to engage with followers, potential clients, expand your business in terms of career opportunities and generally market your company. However, LinkedIn can also be used as a fantastic lead generation tool and is a useful tool to connect with your target market and businesses for mutual benefit. Many people have the common misconception that LinkedIn is only useful for job hunters and those looking to recruit new employees. LinkedIn hosts more than 575 million professionals around the world. Why should your business be using LinkedIn?
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